The exhibition that told five decades of Formula 1 in Brazil.
In 1972, Formula 1, the top category of world motorsport, came to São Paulo for the country's first Grand Prix. Fifty years later, the biggest sporting event in Latin America got an exhibition to match.
At the Oca, the show traveled through those five decades with photographs by Beto Issa and a collection of original, one-of-a-kind objects, kept under lock and key by drivers, fans and collectors. A timeline connected the races at Interlagos and Jacarepaguá, from Emerson Fittipaldi and José Carlos Pace to Ayrton Senna, Rubens Barrichello and Felipe Massa.
Presented by GP São Paulo and produced by WeDo! Entretenimento, made possible by ProAC, the São Paulo State Government's culture program.
Inside the exhibition, a stage hosted drivers, former drivers and engineers who make Formula 1 happen, in conversations open to the public and to student groups.
General director Alan AdlerExecutive director Francisco MattosDirector of operations Luciana MaciáEngineering director Luis Ernesto MoralesHead of entertainment Manu ValleCuration Castilho de Andrade, Carol Guimarães, Manu ValleTexts Castilho de AndradeExecutive production Didi Paulini, Carol GuimarãesMarketing Adriana Andrade, Luiz Toledo, Caroline MosconiProduction coordination Danilo Cruz, Isabel HaniOperations producer Márcio MarceraProduction assistant Vitor AlbrechtArchitecture DAALE Arquitetura, Ariel Fertonani, Vitor CattoDesign and visual identity Luiz Toledo, Henrique MarcussoCommunications Castilho de Andrade, Marília FriasLegal Giovanna Vecchio, Rebecca Shimada, Vitor Guadanhin (BVA Advogados)Structure and set design C.ArtesPhotography Beto IssaPoster and ticket restoration and digitization Hiroto Yoshioka, Helena Yoshioka, Natália RanhelAudiovisual WeDo! EntretenimentoLibras interpreter and audio description Luccas AraújoDeaf Libras translator and consultant Guilherme NicholsLighting and LED Companhia TécnicaSound TukaSomOperations and security Lince FacilitiesElectrical installation Grupo ForteTicketing EventimCollection transport Odj Guincho SiderGeneral production Brasil Motorsports (GP São Paulo) and WeDo! EntretenimentoPresented by ProAC, São Paulo State Government